BUILDERS & ARCHITECTS
CONTRACTORS, ARCHITECTS & INTERIOR DESIGNERS
You spend your time creating homes that fit people’s specific desires and needs. This hard work should be promoted and advertised in ways that custom fit your needs the same way your work custom fits your client’s.
While they are very similar, Design + Build photography is slightly different from standard real estate photography. First, there are major usage differences - typically images provided to builders & designers will be used to market their business long term (sometimes years), whereas real estate agents typically only use their images for a few months, specifically to sell a property. Secondly, the techniques used to capture high end Design + Build images require more time (typically 4-5x the time it takes to photograph & edit a similar real estate shoot).
BEFORE & AFTER PHOTOS
Before and after photos may sound simple but they should not be overlooked when determining the best way to market your business. High-quality images of your final pieces of work are always a must. You can then elevate these photos by putting them side by side to before pictures.
Chronicling your work like this allows people to see and possibly understand the levels of the work that you provide and appreciate it in its entirety.
BEHIND THE SCENES
Behind the scenes content & high quality videos are marketing tools often used to give home buyers a high-quality virtual tour of properties they are interested in purchasing. However, these same pieces of content can also be used to promote a builder or interior designer to showcase the work that goes into each project.
Not only can HD videos give you the chance to show potential clients the hard work you put into projects, but they can also be used to showcase the great work you’ve done in the past.
COMPANY BRANDING
There’s no doubt about the importance of branding when it comes to marketing, and a foundation in high-quality, consistent photography can be a crucial part of establishing your company's visual identity.
The key should be to create a unique and distinct visual style, ideally so that someone would be able to identify your company just from your images.
If you’re not thinking about the importance of good photography when marketing your home builder business, you could be missing out on a huge part of your brand’s appeal, identity and memorability.
ARCHITECTURAL RENDERINGS AND 360 VIRTUAL TOURS
We have the ability to create architectural interior and exterior renders of a potential construction project. We can also take these same renders and turn them into 360° renders that create an immersive lifelike display of the potential project.
If you're an architect or builder, these renderings can go a long way in helping you sell your project before it's even built.
View our rendering page to learn more.
360° VIRTUAL TOUR
As a builder or architect, you’re likely aware of how crucial high-quality photos are for showcasing your projects. But imagine enhancing this further by offering potential buyers a 360° tour of the property. With a 360° interactive virtual tour, this is entirely possible. This cutting-edge technology lets builders and architects create immersive virtual reality tours, a powerful tool that can significantly boost sales and attract more potential projects and clients. A 360° tour is a top-notch sales asset, adding a premium touch to your brand by providing a virtual walkthrough of a designed and built space that's accessible around the clock, that helps you stand out in a crowded market. This can accelerate your sales and help you stand out among competitors.
BENEFITS OF CONSTRUCTION SITE PHOTOGRAPHY
Construction photography, in all its forms, can have significant benefits for construction projects of any size. These photographs are more than just fun to look at—they create essential visual documentation that will serve you and your project team during and after construction.
UP TO DATE RECORDS FOR PROJECT TRACKING
Chances are, you and your team will be interested in the progress of your construction project. However, not all stakeholders can travel to the jobsite to see how things are progressing. Photographs can help bridge this gap, keeping everyone updated no matter where they are.
From interior snapshots showing the progress of specific items to time-lapse footage of the overall site, you can see how the project is progressing.
If the photos are time-stamped, you can compare them to the project’s schedule and make informed adjustments as needed.
USEFUL HISTORICAL RECORDS
A visual record depicting the progress of your project will be useful once construction wraps up. Progress photos can show you the details of how specific things were installed. Whether that’s utilities and pipes running behind walls, the location of studs, or how a specific area is comprised, progress photos taken throughout the project will give you a unique look inside your building at various stages.
These photos can come in handy in the future if you’re looking to make alterations or repairs. You’ll know exactly what’s behind those walls, which can eliminate surprises and make planning and budgeting easier.
PROTECTION AGAINST LITIGATION
While it certainly isn’t the norm, unfortunately, issues on projects can arise regardless of how attentive, diligent, and hard-working a team is. While everyone wants to avoid these at all costs, disagreements can lead to claims and litigation.
Photographic documentation is a great way to avoid and respond to these claims.
A project that was well-documented with photos will show what really happened. With photos, you may be able to identify the responsible party more easily. This can help avoid conflict and more quickly lead to a solution.
HELP WITH WARRANTIES
Photographs of warrantied equipment can help to protect you and your investment. In the event there is an issue, you’ll have documentation and proof should the manufacturer claim the warranty is void due to improper installation.